Thumbs up: Thelma’s Treats

I got to interview lots of great Des Moinesians when I wrote for Juice, and Dereck and Lana Lewis were some of the sweetest. I’m not just saying that to be punny, either. I got good vibes from these folks.

The son and mother duo ran Tank Goodness, which is probably the most genius business concept of all time: Warm cookie delivery. (They even donated some cookies to our Sweet Dreams event last month, because they’re generous geniuses.) I mean, whose day would not be made by getting a dozen cookies delivered to their doorstep? (Father’s Day idea, Des Moines readers!)

Since then, the Tank Goodness crew has changed names and expanded their concept, and I couldn’t be more excited for them! They’re now Thema’s Treats, named after Dereck’s 108 (yes, 108) year-old great-grandma. Perhaps snickerdoodles are the secret fountain of youth?

Thelma’s Treats is selling ice cream cookie sandwiches out of the cutest little cart, and Joe and I made a beeline for it when we rode down to the Farmer’s Market this weekend. They were set up down by the Science Center of Iowa on Saturday.

You should be able to see the big red oven mitt that caps off the cart. It was great catching up with Dereck and hearing about their plans for the business — like offering rentals for them to serve up ice cream sandwiches at graduation parties and weddings, etc.

I tried the spicy chocolate chip ice cream sandwich and I can say it definitely has a kick!

They are still doing warm cookie delivery, with new and improved boxes that look like cute vintage ovens. No surprise here, the Thelma’s branding is all done by my faves at Saturday Mfg. (Remember the great holiday office party decor they came up with?)

Anyhow, I get silly excited for good people who are finding creative ways to be entrepreneurial and brighten others’ days. Dereck says the Thelma’s team has a Kickstarter project in the works, so like ’em on Facebook to get updates. I’ll be sure to post about it when their project goes live.


Filed under Cooking, I love Des Moines

2 responses to “Thumbs up: Thelma’s Treats

  1. I LOVE Thelma’s packaging. Very creative! This is a great idea for marketing and making a product memorable.

  2. Pingback: Saturday does it again | BS in the Midwest

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